AMP Energy has partnered once again with the Agenda tradeshow in sunny Huntington Beach, CA. Come check out “What’s Next” in the fashion world tomorrow, January 8th and 9th, 2010.

On to the Mezzanine, AMP Energy drinks and Scion presented the official Gold Play after party with electronic music label Om records (Child’s Play) and Flavor Group (Solid Gold Jacuzzi).

LA Riots, Dj Heather, Trackademicks and more on the 1’s and 2’s.

For client Kodak’s nationwide “Save $110 Tour,” which introduces consumers to its newest range of high-quality, money-saving photo printers, PGW has designed and produced a completely customized mobile unit and put it on the road with dedicated staff.  On a very tight schedule, PGW created customized Kodak graphics and props, researched and routed tour destinations for the full 4-month duration, and provided a trained team of brand reps to provide product information to consumers, award daily consumer prizes, compose ongoing Twitter updates, speak knowledgeably with press and media, and drive traffic to the client’s “Print And Prosper” website.

The Tour launched on October 2nd, when PGW’s team presented the outfitted vehicle and setup to the Kodak upper management at their Rochester, NY headquarters.  The team then inaugurated the Tour by making their first stop at a local Best Buy and immediately attracting local foot traffic and even spontaneous invitations for them to come visit other retail locations.  During the 16-week Tour, the Kodak vehicle and team will visit 6 - 8 towns per week, all of which can be monitored via the custom Tour tracker created by PGW for www.PrintAndProsper.com.  Check it  out!

Local newscasters covered the launch of the Kodak “Save $110 Tour.”

This past Sunday, September 27th, the famous Abbot Kinney Festival returned to Venice for its annual music and culture fiesta, taking over the boulevard in front of PGW’s headquarters and filling the streets with live music, vendors, and thousands of people all day long. PGW secured a sponsorship of the event for client AMP Energy, which meant an AMP-sponsored rock band stage with Guitar Center, AMP sampling tents and teams on the street, AMP photo wall, and branding on all official event signage and press.  We promoted the event via the AMP Energy Twitter, and co-branded full-page ads went out in local press in the preceding weeks.

The event was packed and the AMP Energy street team had a great time sampling to the diverse crowd backed by the sound of live bands onstage!  See more AMP activation on the official Abbot Kinney Fest photostream.

The festivities seen from balcony at PGW HQ

Pac Div onstage

Sneaker Steve Patino & co. pose in front of Tofer Chin’s work (”No 2″ & “No. 3″, 2009)

Artist Tofer Chin

DJ Rashida

The AMP “WHAT’S NEXT” video viewing stations, staffed by  L.A’s AMP team

Bee Nguyen and director Ace Norton with the AMP Energy collab gift bag

Musician Mick Kelleher with his AMP x Flip camera and AMP x G-Shock watch

Streetwear icon Sneaker Steve Patino with Bee Nguyen, checking out the AMP iHome

DJ Skeet Skeet showing off the custom AMP x Han Cholo ring

Celebrity jeweler Ben Baller and his lovely wife!

Designer Brian Lichtenberg with Natalie Levy of Grey Ant

Photographer Rony Alwin of Rony’s Photobooth

Check out more All My People party photos at RonysPhotobooth.com!

All My People event invite

The AMP Energy roulette wheel with brand collab prizes like AMP x Skullcandy headphones

AMP x Hit + Run live tee screening station with limited-edition artist designs just for S.L.A.T.E.

The AMP team sampled AMP Energy to eager designers and buyers for all 3 days of  S.L.A.T.E.

Busta Rhymes stopped by the show and hung out with the AMP team

AMP Energy brought musician Trouble Andrew and his band in for a live gig on Tuesday

All AMP brand collaboration items were displayed onsite, including the G-Shock watch, New Era/Takeout cap with custom capstrap, Flip video camera, Han Cholo ring, and Skullcandy headphones

Invite for the AMP x Stussy official S.L.A.T.E. opening party with Dam Fun & Pollyn at Body English

Gobo light branding above the main Body English bar

AMP Energy served with all VIP bottle service

Additional S.L.A.T.E. press…

MAGIC’s official S.L.A.T.E. site

NYLON Magazine’s “GET AMPED UP” recap

Cardboard Robot show recap

Two In The Shirt show recap

yeeBay show recap

DrJays.com show recap

IM KING show recap

MAGIC show blog

Great show, great time, and we get to do it all again in February 2010!

Hard to believe, but our office is packing up and heading to Las Vegas in just a few days to set up S.L.A.T.E. at MAGIC! PGW’s creative agency InHouse is in charge of putting on the whole production, and S.L.A.T.E.’s third season is definitely going to be bigger and better than ever.  Amazing roster of top progressive streetwear and action- sport-inspired lifestyle brands… three full days of live show DJs from Dim Mak, Skullcandy, Aerial7, Live Mechanics and Ubiquity… the return of the Antenna Magazine x S.L.A.T.E. claw arcade game filled with awesome freebies from 10.Deep, Freshjive, Hot Air, XLarge, Stussy, Akomplice, and many others… the AMP Energy x Hit + Run booth featuring live tee screening, the AMP roulette wheel and AMP brand collaboration items to win… and of course the MASSIVE S.L.A.T.E. opening night party on Monday, hosted by AMP Energy and Stussy.  See you there!!!

The Hit + Run Crew broke out with their latest in the “What’s Next” series hosted by AMP Energy and AK1511 by presenting Zackey Force Funk. “The Force” killed it with an garage-style performance that was almost more than the room could handle.  Crime and crew held him down with keyboards and sampling machines propped up on milk crates. Talk about keeping it real… It was funk meets punk meets screamo and it all worked! Hit + Run also had a line snaking around the gallery space to get custom-screened shirts with all new designs from 2 Cents, Kofie One, Retna, The Mac, Anne Madison, & the Crew. The installation from Paperworks Laboratories had the masses staring (check out the limited Song of Songs print on their website as well as our walls!). Another great AMP Energy eventwith fantastic guest talent & a great crowd.

Another Hit + Run event with one-time-only custom  screenprints, CD release for Zackey Force Funk, launch of Paperworks Laboratories, and massive entertainment to spare!  Art pre-show with DJ Erok of Latin Division for the early party people, and a range of DJs throughout the night.

Hosted again by AMP Energy at PGW’s event space in Venice, CA.  RSVP now, these guys have a huge following and it will fill up fast! www.ak1511.com/rsvp

Wednesday’s BPMp3 battle was epic! BPM Magazine brought their annual showdown to PGW’s space AK1511 and it was a battle to remember.  Teams of  L.A.’s hippest culture vultures all took a shot at the title with their carefully  curated mp3 players and all-out war cries. Audience fueled by AMP Energy and Belvedere screamed their loudest and after many rounds crowned the winning team. Thanks to BPM and to the teams from Stones Throw, Eat Skeet, From Elsewhere, Dim Mak, The Cobrasnake, Deckstar, Lovemade and Barracuda for coming out!

The line waiting to get in (400% as many people RSVPed as we could allow in)

Apl.de.ap from Black Eyed Peas stopped in for the fun

Team Lovemade calling for audience backup

“Oh yeah, well my AMP can takes photos too!”

Lambo bringing the bagel bling to victorious Team Stones Throw