For client Kodak’s nationwide “Save $110 Tour,” which introduces consumers to its newest range of high-quality, money-saving photo printers, PGW has designed and produced a completely customized mobile unit and put it on the road with dedicated staff.  On a very tight schedule, PGW created customized Kodak graphics and props, researched and routed tour destinations for the full 4-month duration, and provided a trained team of brand reps to provide product information to consumers, award daily consumer prizes, compose ongoing Twitter updates, speak knowledgeably with press and media, and drive traffic to the client’s “Print And Prosper” website.

The Tour launched on October 2nd, when PGW’s team presented the outfitted vehicle and setup to the Kodak upper management at their Rochester, NY headquarters.  The team then inaugurated the Tour by making their first stop at a local Best Buy and immediately attracting local foot traffic and even spontaneous invitations for them to come visit other retail locations.  During the 16-week Tour, the Kodak vehicle and team will visit 6 - 8 towns per week, all of which can be monitored via the custom Tour tracker created by PGW for www.PrintAndProsper.com.  Check it  out!

Local newscasters covered the launch of the Kodak “Save $110 Tour.”