This past Sunday, September 27th, the famous Abbot Kinney Festival returned to Venice for its annual music and culture fiesta, taking over the boulevard in front of PGW’s headquarters and filling the streets with live music, vendors, and thousands of people all day long. PGW secured a sponsorship of the event for client AMP Energy, which meant an AMP-sponsored rock band stage with Guitar Center, AMP sampling tents and teams on the street, AMP photo wall, and branding on all official event signage and press.  We promoted the event via the AMP Energy Twitter, and co-branded full-page ads went out in local press in the preceding weeks.

The event was packed and the AMP Energy street team had a great time sampling to the diverse crowd backed by the sound of live bands onstage!  See more AMP activation on the official Abbot Kinney Fest photostream.

The festivities seen from balcony at PGW HQ