The first massive event in Promotions Group West’s  recently launched AMP ENERGY grassroots campaign, AMP ENERGY joined forces with Belvedere IX, House of Hype and BPM magazine  to present another unforgettable series of VIP events at Music Loves Fashion during  the Coachella Music and Arts Festival 2009. From April 17th to April 19th at Palm Springs’ Riviera Resort, the “Music Loves Fashion” event created a desert playground for entertainment and recording industry professionals and their guests attending the Coachella Music Festival.

AMP supplied both energy drinks and entertainment, bringing amed artist team Hit + Run to the event to silkscreen custom tees for guests at the event. The daytime pool parties held around the Riviera’s clover shaped pool were fueled by the AMP ENERGY and Belvedere IX bar, and at night, acclaimed DJs Kavinsky, Sebastian, DJ Mehdi, A-Trak, Pase Rock, LA Riots, Felix Cartal, Classixx, Them Jeans, Blake Miller, Peter Parker, Hyphy Crunk, DJ Excel & Gomez Warren IV, DJ Yo-C, and Doman+Pettigrew took over the turntables. 55DSL, in conjunction with Dim Mak, also hosted their fifteenth year anniversary pool party with Danny Masterson, The Whip, and many more special guests.

These events benefit the ONEXONE foundation, which works to preserve the lives of children in the U.S. and around the world with a focus on hunger, clean water, health care, and education (www.onexone.org).

AMP in celebs’ hands on Fox News, BuzzFoto

Music Loves Fashion official site