Promotions Group West created the Syphon Filter Spy Van Tour and Online Mission Sweepstakes for Playstation, designing both the tour itself as well as individual elements and staffing. PGW designed and fabricated a custom spy van, which had full exterior branding and was outfitted with the latest hi-tech spy equipment and PSP gaming stations. The van visited large-scale events nationwide that were aimed at target audience. While onsite at these events, consumers could play the Syphon Filter game on multiple PSP stations anchored to the van.

“Special agents” (event staff) gave consumers their real assignment: to visit the Syphon Filter website and register to play the online mission. Successful completion of the online mission entered the consumer for a chance to win a prize-packed Syphon Filter spy case (produced by PGW). Promotion managed by PGW and CEO Russ Jones.