Promotions Group West created the SKECHERS Retro Rider Teams who appeared at SKECHERS retail stores in the top 10 markets to help push sales of the Retro Sneaker line through coupon distribution and brand image strengthening. Fully outfitted Retro Rider Roller Dance Teams also demonstrated the new Retro 4 Wheeler Roller Skates and showcased the various Retro Sneakers styles.  In addition to the in-store appearances, PGW created an in-store Vespa sweepstakes. In addition to driving sales (purchase to win), PGW’s in-store Vespa placement and retro-looking POP helped establish the Retro Sneaker line as an authentic retro sneaker brand. Promotion managed by PGW and CEO Russ Jones.