Promotions Group West created the ‘Robots Are Your Friends’ promotion, running for multiple seasons. Robots from the Playstation video game and TV commercial campaign hit the streets alongside sexy “robotic technicians” to promote friendly robots via a ‘text-in-to-win’ promotion.

The top ten markets received promotion and visits from PGW Street Teams in heavy consumer traffic locations where they encouraged consumers to text in to find out “how robots could help them.”  Texting  in gave them a chance to win a new PlayStation and drove traffic to the official website. Promotion managed by PGW and CEO Russ Jones.