Promotions Group West’s In House Creative group designed and executed pop-up store environments for “15 Minutes,” a series of temporary retail/art spaces hosted by Fred Segal Flair in Santa Monica, CA. Owner Jeaninne Braden and business partner John Moore hired IHC to consult; IHC brainstormed store concepts, suggested branding materials, designed potential environments, and created store signage. IHC provided Fred Segal Flair with detailed renderings, concept maps and industry connections; refined the options according to the client’s goals and ultimately determined the final plan.

“15 Minutes” opened with its first pop-up showcase in September 2008. It has an ongoing roster of clients to occupy the “15 Minutes” space each month, and In House Creative works with each successive featured brand to completely redesign and customize each environment.