Promotions Group West’s In House Creative group worked with contemporary womenswear designer Barron Duquette to create an environment for the brand’s pop-up store at Fred Segal Flair. To reflect the brand aesthetic, IHC proposed a striking setting with black and white accents, tufted leather furnishings and zebraskin rugs, crowned with a glossy black chandelier. Over 20 Neal Preston custom prints of counterculture art heroes like Iggy Pop and Jimmy Paige were installed to complement the Barron Duquette image. We created detailed renderings, custom wallpaper and an art exhibition space, and installed all components before the grand opening.  Executed by PGW, IHC and CEO Russ Jones.