Promotions Group West’s In House Creative group executed “Candy Dandy,” the first within the “15 Minutes” pop-up installation series at Fred Segal Flair in Santa Monica, which featured a collaboration between artist Matt Sohl and clothing brand Alternative Apparel. IHC created an entirely new visual concept, designed the fittings for the store and created detailed renderings of the space. We proposed the décor scheme of larger-than-life portraits used as floor-to-ceiling wallpaper, produced high-quality photographic panels, designed artist exhibition space, and installed all components before the grand opening. Executed by PGW, IHC and CEO Russ Jones.