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The Spiderwick Chronicles Experience brought Paramount Pictures and Nickelodeon Movies’ new film, “The Spiderwick Chronicles,” to life with 2 interactive mobile units.  The tour elements consisted of 2 graphically-wrapped 40ft gooseneck trailers that featured theatrical artwork from the movie and partners’ logos.  The interior was designed to resemble the old mansion from the movie, complete with wallpaper, faux hardwood floors, crown moldings, bookshelves and antique wall sconces.  The trailer was outfitted with state of the art A/V equipment, and consumers entering the mobile exhibit were able to explore the adventures of the main characters from the movie and learn about the process of Computer Generated Imagery through a series of interactive displays. The ‘Faerie Photo Station’ also allowed kids to have their photo taken and then morphed into their favorite creature, which was then downloadable at the ‘Experience’ microsite.

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