Promotions Group West created the “I’ve Got A Secret” Mobile Tour for GSN, the Game Show Network, which consisted of a graphically-wrapped SUV & trailer that prominently displayed GSN & IGAS logos & the show tune-in time. The vehicles acted as mobile billboards as they criss-crossed the country visiting ten markets over a ten-week period, hitting gay pride festivals & parades and high-traffic nightlife scenes in each market. At event locations, consumers could enter the mobile recording studio to reveal their scandalous secret, weird hobby or freakish talent. Consumers who participated received an “I’ve Got A Secret”-branded t-shirt and a chance for their secret to be streamed & voted online at GSN.com/secret. Additional premiums distributed were Secret-O-Meter cards that measured how ‘hot’ a consumer’s secret was.

To support the mobile promotion, PGW created an “I’ve Got A Secret” viral campaign, including a weekly “I’ve Got A Secret” video podcast for iTunes and other top podcast sites; creating buzz and excitement about I’ve Got A Secret and driving traffic to the “I’ve Got A Secret” website via specific message boards; and creating a “I’ve Got A Secret”MySpace page to build a fan base for IGAS. Promotion managed by PGW and CEO Russ Jones.