Promotions Group West created www.itsbartime.com for Miller, which catered specifically to professionals working within the service industry. The portal consisted of detailed information pertinent to these individuals; including job postings, health insurance options, service industry night listings, special Miller sponsored sweepstakes and more. To meet registration requirements in 5 test markets PGW held sponsored invite-only event nights where service industry professional were registered live. PGW’S grassroots marketing efforts placed posters, branded collateral & various swag items inside bars’ back rooms to connect directly with target demographic. Online efforts included chat room infiltration, search engine submissions, city-specific events listings and targeted e-mail blasts. Promotion managed by PGW and CEO Russ Jones.