Promotions Group West formed a partnership with WMATA to execute the ING DIRECT ‘Metro and Save’ promotion.  For three days, ING DIRECT Brand Ambassadors and street teams were positioned at Metro station entrances and busy locations throughout the city. Ambassadors and teams introduced consumers to ING DIRECT, distributed informational postcards (produced by PGW), and created a buzz about the ‘Metro and Save Day’.

On the ‘Metro and Save Day’ the Brand Ambassadors and street teams were positioned throughout the entire Metro system informing consumers that they were riding Metro for free, compliments of ING DIRECT. Promotion managed by PGW and CEO Russ Jones.