Promotions Group West created the ‘Free Gas’ promotion for ING DIRECT and formed a partnership with Shell Oil to execute. During three ‘Teaser Days’ 200 ING DIRECT Brand Ambassadors were positioned at every Shell gas station in Los Angeles, educating consumers about ING DIRECT and their products, as well as building a buzz about the ‘Pay Off Day’. PGW’s ING DIRECT Brand Ambassadors helped consumers pump their gas & wash their windshields. On the ‘Pay Off Day,’ the hundreds of Brand Ambassadors pumped free gas for consumers, all compliments of ING DIRECT. Promotion managed by PGW and CEO Russ Jones.