Promotions Group West formed a partnership with The Rouse Company, a leading mall and property management company, to create the Chitty Chitty Bang Bang Sweepstakes Extravaganza for MGM. This promotion tied in Chitty Chitty Bang Bang materials and activities with family-oriented Santa Claus events at multiple malls.

At each location, prizes included a shopping spree and  MGM/Chitty Chitty Bang Bang DVD packages. Through this partnership, MGM Home Entertainment was named the exclusive sponsor of the annual Santa’s Set promotion, taking place in 40 of The Rouse Company shopping centers nationwide. The promotion allowed MGM to deliver branded collateral to all children who visited Santa’s Set, to gain significant exposure by this premium delivery, and to utilize in-mall signage opportunities and collateral placement throughout each mall. Promotion managed by PGW and CEO Russ Jones.