Promotions Group West created the Ballbreakers: Battle of the Bars promotion. PGW partnered with popular pool-oriented bars & billiards halls in 10 different cities to prominently display the Ballbreakers-branded bar collateral (coasters, napkins, etc.) around their venue. The bars also featured a Ballbreakers Sweepstakes where consumers entered for a chance to win a pool table. PGW featured participating bars in “The Best Billiards Bars Across America Guide,” which was distributed throughout each city.

During each bar’s “Battle,” consumers had an opportunity to win the title of best 9-Ball Player in town, receiv branded premiums, meet with the Casting Directors of Ballbreakers and audition for Season 2. Promotion managed by PGW and CEO Russ Jones.