Promotions Group West’s “Agent Cody Banks Challenge” for MGM launched in 11 markets aAt malls, day camps, and youth oriented locations around America where kids were challenged to complete a top secret mission, “take the ‘Agent Cody Banks Challenge’ and test your potential to become the world’s next top secret agent.”  PGW delivered the Challenge via an oversized inflatable obstacle course featuring various tunnels, a climb wall, a tire run, several kicking bags, and net crawl, which kids completed for the ultimate Junior Spy Challenge. Upon completion of the Challenge kids received their own Secret Agent badge, Cody Banks promo items and an all-access pass to the on-site sneak preview screening room.

Kids with the top times from each event day qualified to win one of several cool spy related prizes from the movie. Promotions Group West sourced prizes and managed prize process. Kids that did not receive a prize onsite were encouraged to take the online Challenge where they could win even cooler prizes. PGW also utilized several sponsorships to help fund various elements of the Cody Banks Challenge Tour. Sponsors paid a sponsorship fee to participate and also provided products for sampling and prizing purposes.   Promotion managed by PGW and CEO Russ Jones.