To promote Air New Zealand’s new NON-STOP to LONDON flight, Promotions Group West graphically wrapped an authentic London-style double-decker bus with the messaging “Ride to London on Air New Zealand” and staffed it with a ‘crew’ of Brand Ambassadors outfitted in official ANZ flight attendant uniforms. The bus & crew hit the streets of Los [...]

The Spiderwick Chronicles Experience brought Paramount Pictures and Nickelodeon Movies’ new film, “The Spiderwick Chronicles,” to life with 2 interactive mobile units.  The tour elements consisted of 2 graphically-wrapped 40ft gooseneck trailers that featured theatrical artwork from the movie and partners’ logos.  The interior was designed to resemble the old mansion from the movie, complete [...]

Promotions Group West created the 1st Annual ING DIRECT Freedom Ride, with hundreds of Harley-Davidson riders completing a 60-mile ride through the San Francisco Bay Area, followed by a family “Freedom Festival” with legendary rock band KANSAS at Justin Herman Plaza in San Francisco,  where Blimpie’s provided lunch, and Coca Cola was onsite sampling their [...]

Promotions Group West created the “I’ve Got A Secret” Mobile Tour for GSN, the Game Show Network, which consisted of a graphically-wrapped SUV & trailer that prominently displayed GSN & IGAS logos & the show tune-in time. The vehicles acted as mobile billboards as they criss-crossed the country visiting ten markets over a ten-week period, [...]

Promotions Group West created the ING DIRECT Cash Cow promotion which consisted of several savings events and was delivered via teams of fully costumed ING DIRECT Cash Cows and several oversized Cash Cow statues which were towed around by branded tow vehicles. The Cows hit the streets of Chicago distributing Savings Passes for  consumers to [...]

Promotions Group West’s In House Creative group worked with trade show company Advanstar to introduce S.L.A.T.E., a select streetwear trade show that differentiates itself from the typical trade show experience; to establish a distinction between S.L.A.T.E. as a showcase for progressive lifestyle brands and traditional streetwear labels; to design and execute a show environment that [...]

Promotions Group West’s In House Creative group created a 12-week viral marketing campaign to expose Kira Plastinina to thousands of fresh new consumers. Elements included re-branding Kira’s MySpace profile; designing a “Kira Plastinina’s Fashion Life” iTunes podcast; creating a downloadable Kira widget; spreading pervasive online viral buzz using our dedicated viral team; seeding candid video [...]

Promotions Group West created the Syphon Filter Spy Van Tour and Online Mission Sweepstakes for Playstation, designing both the tour itself as well as individual elements and staffing. PGW designed and fabricated a custom spy van, which had full exterior branding and was outfitted with the latest hi-tech spy equipment and PSP gaming stations. The [...]

In order to help enforce a strong opening weekend, the MGM Marketing Team & Promotions Group West developed an integrated media stunt/guerilla campaign, including:
-The first ever tightrope walker,”walking tall” over Times Square in New York on opening day
-The 50′ Rock inflatable (produced by PGW), which sat atop the Westfield Shoppingtown Century City for the first [...]

An ‘Extreme Dodgeball’ Branded Arena was conceptualized, designed and fabricated by Promotions Group West for GSN, the Game Show Network. PGW coordinated the Extreme Dodgeball Arena to be set up in unusual, high traffic, media-centric locations throughout New York City over the course of 5 days. PGW fabricated the Arena as an inflatable dodgeball arena [...]

Promotions Group West formed a partnership with WMATA to execute the ING DIRECT ‘Metro and Save’ promotion.  For three days, ING DIRECT Brand Ambassadors and street teams were positioned at Metro station entrances and busy locations throughout the city. Ambassadors and teams introduced consumers to ING DIRECT, distributed informational postcards (produced by PGW), and created [...]

Promotions Group West created the ‘Free Gas’ promotion for ING DIRECT and formed a partnership with Shell Oil to execute. During three ‘Teaser Days’ 200 ING DIRECT Brand Ambassadors were positioned at every Shell gas station in Los Angeles, educating consumers about ING DIRECT and their products, as well as building a buzz about the [...]

Promotions Group West’s In House Creative group worked with contemporary womenswear designer Barron Duquette to create an environment for the brand’s pop-up store at Fred Segal Flair. To reflect the brand aesthetic, IHC proposed a striking setting with black and white accents, tufted leather furnishings and zebraskin rugs, crowned with a glossy black chandelier. Over [...]

Promotions Group West created the SKECHERS Retro Rider Teams who appeared at SKECHERS retail stores in the top 10 markets to help push sales of the Retro Sneaker line through coupon distribution and brand image strengthening. Fully outfitted Retro Rider Roller Dance Teams also demonstrated the new Retro 4 Wheeler Roller Skates and showcased the [...]

Promotions Group West’s In House Creative group executed “Candy Dandy,” the first within the “15 Minutes” pop-up installation series at Fred Segal Flair in Santa Monica, which featured a collaboration between artist Matt Sohl and clothing brand Alternative Apparel. IHC created an entirely new visual concept, designed the fittings for the store and created detailed [...]

Promotions Group West formed a partnership with The Rouse Company, a leading mall and property management company, to create the Chitty Chitty Bang Bang Sweepstakes Extravaganza for MGM. This promotion tied in Chitty Chitty Bang Bang materials and activities with family-oriented Santa Claus events at multiple malls.

At each location, prizes included a shopping spree and  [...]

Promotions Group West’s In House Creative group designed and executed pop-up store environments for “15 Minutes,” a series of temporary retail/art spaces hosted by Fred Segal Flair in Santa Monica, CA. Owner Jeaninne Braden and business partner John Moore hired IHC to consult; IHC brainstormed store concepts, suggested branding materials, designed potential environments, and created [...]

Promotions Group West created the ‘Robots Are Your Friends’ promotion, running for multiple seasons. Robots from the Playstation video game and TV commercial campaign hit the streets alongside sexy “robotic technicians” to promote friendly robots via a ‘text-in-to-win’ promotion.

The top ten markets received promotion and visits from PGW Street Teams in heavy consumer traffic locations [...]

Promotions Group West created the Get Schooled ‘Word Slam!’ Tour for GSN, the Game Show Network, as a mobile tour traveling to top markets across America. The mobile tour featured an elaborate live game show set-up complete with a stage, podiums, a scoring system, and live hosts like former American Idol finalist Kimberley Locke.  In [...]

Promotions Group West’s “Agent Cody Banks Challenge” for MGM launched in 11 markets aAt malls, day camps, and youth oriented locations around America where kids were challenged to complete a top secret mission, “take the ‘Agent Cody Banks Challenge’ and test your potential to become the world’s next top secret agent.”  PGW delivered the Challenge [...]

Promotions Group West created the Ballbreakers: Battle of the Bars promotion. PGW partnered with 15 pool-oriented bars & billiards halls in 10 different cities.

Promotions Group West’s In House Creative group conceptualized and created TheBrandStable.com as a retail network for the premier streetwear brands, retailers, and individuals shaping progressive streetwear. In House uses this site as an online medium for brands and retailers to interact within the lifestyle-based industry that is progressive streetwear.  IHC created the site; profiled many [...]

Promotions Group West created www.itsbartime.com for Miller, which catered specifically to professionals working within the service industry. The portal consisted of detailed information pertinent to these individuals; including job postings, health insurance options, service industry night listings, special Miller sponsored sweepstakes and more. To meet registration requirements in 5 test markets PGW held sponsored invite-only [...]

Promotions Group West created and implemented consumer immersion activities to hype the AXE brand before its launch. PGW implemented the ‘Trend Seeding’ placement program at more than 1000 bars, clubs and trendy boutiques in over 20 of the top cities, and a Mobile Marketing initiative geared to place the ‘AXE Angel Street Teams’ in high-traffic [...]